Compartir
Winning in Asia, Japanese Style: Market and Nonmarket Strategies for Success (en Inglés)
Aggarwal, V. ; Urata, S. (Autor)
·
Palgrave MacMillan
· Tapa Blanda
Winning in Asia, Japanese Style: Market and Nonmarket Strategies for Success (en Inglés) - Aggarwal, V. ; Urata, S.
S/ 187,16
S/ 374,33
Ahorras: S/ 187,16
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 22 de Julio y el
Miércoles 31 de Julio.
Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.
Reseña del libro "Winning in Asia, Japanese Style: Market and Nonmarket Strategies for Success (en Inglés)"
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.
