Name: Trust Conar (en Inglés)
Price: 289.93 PEN
Availability: InStock
Author: Paiva, Carolyna
ISBN: 9786203678475

Formato

Libro Físico

Autor

Carolyna Paiva

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.5 cm

Peso

0.14 kg.

ISBN13

9786203678475

Categorías

Marketing

Trust Conar (en Inglés)

Carolyna Paiva (Autor) · Our Knowledge Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Trust Conar (en Inglés)"

This book aimed to analyze the relationship of the National Council of Advertising Self-Regulation (Conar) with civil society, in the role of representing and defending it against the advertising market. Through the 2017 Institutional Campaign, which came to be judged by the body itself, the reaction of internet users, news media and the rapporteurs of the case was evaluated, observing how the institution has positioned itself in relation to growing debates, making use of its role as a self-regulatory body and one of those responsible for ensuring ethics in advertising. To ground the study, the history, structure and function of the institution was researched, with emphasis on the presence of civil society within the body. We also observed the language used by the entity to defend particular points of view, such as the guarantee of freedom of expression and the use of humor in advertising creations. It was concluded through these studies that most users disapproved of the campaign on social networks and that there are flaws in the expression of civil society in Conar, pointing to some weakness of the body in representing the population over commercial interests.