Name: The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-Driven Marketing and Communications (en Inglés)
Price: 140.42 PEN
Availability: InStock
Author: Durham, Sarah
ISBN: 9781733355308

portada The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-Driven Marketing and Communications (en Inglés)

Formato

Libro Físico

Autor

Sarah Durham

Editorial

Big Duck Studio

Año

2020

Idioma

Inglés

N° páginas

218

Encuadernación

Tapa Dura

Dimensiones

21.6 x 14.0 x 1.6 cm

Peso

0.41 kg.

ISBN13

9781733355308

Categorías

Técnicas de gestión empresarial
Marketing
Organizaciones sin ánimo de lucro

The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-Driven Marketing and Communications (en Inglés)

Sarah Durham (Autor) · Big Duck Studio · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-Driven Marketing and Communications (en Inglés)"

Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate complex issues and landscapes. It's hard work, and it relies on building relationships between board members who govern, clients and members who enjoy or rely on services, and supporters who take action and donate to advance the organization's mission. Communicating clearly and effectively is critical to building strong relationships, but many nonprofits are under-resourced communicators. They lack staff expertise, capacity, and funding. In addition, marketing and communications best practices specific to the needs of nonprofits are scarce. It's hard for many nonprofits to know what to prioritize and where to spend limited resources. This book outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications.