Name: The Innovation Factory (en Inglés)
Price: 281.27 PEN
Availability: InStock
Author: Garel, Gilles ; Mock, Elmar
ISBN: 9781498740210

portada The Innovation Factory (en Inglés)

Formato

Libro Físico

Autor

Gilles Garel

Elmar Mock

Editorial

Auerbach Publications

Idioma

Inglés

N° páginas

188

Encuadernación

Tapa Dura

Dimensiones

23.9 x 15.5 x 1.5 cm

Peso

0.48 kg.

ISBN13

9781498740210

Categorías

Garantía y gestión de la calidad empresarial
Tecnología de la información: cuestiones generales

The Innovation Factory (en Inglés)

Gilles Garel (Autor) · Elmar Mock (Autor) · Auerbach Publications · Tapa Dura

Libro Físico

S/ 281,27

S/ 562,55

Ahorras: S/ 281,27

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 24 de Julio y el Jueves 08 de Agosto.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "The Innovation Factory (en Inglés)"

The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusing on the Concept-Knowledge (C-K) Theory developed by the prestigious school Mines ParisTech. For the first time, you will discover the unknown story of the Swatch watch told by Elmar Mock, the creative engineering force behind the Swatch. In this book, he passionately tells how he helped to create this breakthrough innovation that saved the Swiss watch industry in the 1980s. Gilles Garel, a professor of management, relates this tale of epic innovation to C-K theory and both convincingly argue that organizations can channel creativity to develop breakthrough innovations that disrupt markets. Innovation is not just a case of acquiring aptitude. It is also a question of attitude: Innovators strive to remain creative and active. The book provides an overview of the characteristics and essential strengths of the successful Innovation Factory, Creaholic, based in Switzerland. The example of Creaholic helps readers grasp what breakthrough innovation is truly all about. The book's use of vibrant metaphors helps readers easily digest the ideas and concepts presented. The book concludes with thoughts about future directions for the watch industry.