Name: The Growth Gears: Using A Market-Based Framework To Drive Business Success (en Inglés)
Price: 107.11 PEN
Availability: InStock
Author: Saxby, Art ; Hayes, Pete
ISBN: 9781599325897

portada The Growth Gears: Using A Market-Based Framework To Drive Business Success (en Inglés)

Formato

Libro Físico

Autor

Pete Hayes

Editorial

Advantage Media Group

Idioma

Inglés

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.2 x 2.0 cm

Peso

0.50 kg.

ISBN13

9781599325897

Categorías

Estrategia empresarial
Gestión de proyectos de investigación y desarrollo
Investigación de mercado

The Growth Gears: Using A Market-Based Framework To Drive Business Success (en Inglés)

Pete Hayes (Autor) · Advantage Media Group · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Growth Gears: Using A Market-Based Framework To Drive Business Success (en Inglés)"

WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!