Name: Sutherland Smith Marketmind: From Start-Up to Global Player and the People who Made it Happen. (en Inglés)
Price: 81.08 PEN
Availability: InStock
Author: Tom Valenta
ISBN: 9780648687115

portada Sutherland Smith Marketmind: From Start-Up to Global Player and the People who Made it Happen. (en Inglés)

Formato

Libro Físico

Editorial

T Valenta

Autor

Tom Valenta

Año

2019

Idioma

Inglés

N° páginas

142

Encuadernación

Tapa Blanda

ISBN13

9780648687115

Categorías

Biografías de empresarios

Sutherland Smith Marketmind: From Start-Up to Global Player and the People who Made it Happen. (en Inglés)

Tom Valenta (Autor) · T Valenta · Tapa Blanda

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Reseña del libro "Sutherland Smith Marketmind: From Start-Up to Global Player and the People who Made it Happen. (en Inglés)"

It was the mid-1980s and the information technology revolution was in its infancy. Max Sutherland and Bruce Smith formed a market research firm based in Melbourne. In the coming years, Sutherland Smith did far more than traditional market research. Using innovative data programming, the firm became a leader in continuous tracking, a methodology which radically changed the face of market research. Under the brand MarketMind Technologies, Bruce and Max exported their continuous tracking product around the world. When, in 1998, they sold MarketMind, it was licensed in some 22 countries.This is the history of Sutherland Smith and MarketMind – and the people who made it happen. The two owners attracted a remarkable team of professionals who made enormous contributions to the success of the businesses. Several are now owners of, or partners in, thriving market research companies. The two founders remain close friends and this book was commissioned to celebrate their 75th birthdays in 2019.