Name: Sustainable Crowdfunding (Attw Series in Technical and Professional Communication) (en Inglés)
Price: 452.87 PEN
Availability: InStock
Author: Adam Pope
ISBN: 9781032312811

portada Sustainable Crowdfunding (Attw Series in Technical and Professional Communication) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Adam Pope

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Dura

ISBN13

9781032312811

N° edición

Sustainable Crowdfunding (Attw Series in Technical and Professional Communication) (en Inglés)

Adam Pope (Autor) · Routledge · Tapa Dura

Libro Nuevo

S/ 452,87

S/ 905,74

Ahorras: S/ 452,87

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Sustainable Crowdfunding (Attw Series in Technical and Professional Communication) (en Inglés)"

This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, nonprofits, artists, and others. Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms, including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to show what has worked and why, giving readers a solid foundation to research and create a campaign of their own. Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. Online interactive tools for qualitative and quantitative analysis are available at https: //rhetoricaldata.com. A stop word appendix for the book can be accessed at www.routledge.com/9781032312736