Name: Strategies and Tools for Managing Connected Consumers (en Inglés)
Price: 1402.88 PEN
Availability: InStock
Author: Ho, Ree C.
ISBN: 9781522596974

portada Strategies and Tools for Managing Connected Consumers (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Ho, Ree C.

Idioma

Inglés

N° páginas

375

Encuadernación

Tapa Dura

Dimensiones

27.9 x 21.6 x 2.2 cm

Peso

1.19 kg.

ISBN13

9781522596974

Categorías

Economía conductista
Atención al cliente

Strategies and Tools for Managing Connected Consumers (en Inglés)

Ho, Ree C. (Autor) · Business Science Reference · Tapa Dura

Libro Físico

S/ 1.402,88

S/ 2.805,77

Ahorras: S/ 1.402,88

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Strategies and Tools for Managing Connected Consumers (en Inglés)"

Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.