Name: story selling in the connected economy: build trust and retain customers for life (en Inglés)
Price: 129.79 PEN
Availability: InStock
Author: Whitley, Bill ; Thean, Patrick
ISBN: 9781418470715

portada story selling in the connected economy: build trust and retain customers for life (en Inglés)

Formato

Libro Físico

Autor

Bill Whitley

Patrick Thean

Editorial

Authorhouse

Año

2004

Idioma

Inglés

N° páginas

148

Encuadernación

Tapa Dura

Dimensiones

24.2 x 15.7 x 1.5 cm

Peso

0.37 kg.

ISBN

1418470716

ISBN13

9781418470715

Categorías

Atención al cliente

story selling in the connected economy: build trust and retain customers for life (en Inglés)

Bill Whitley (Autor) · Patrick Thean (Autor) · Authorhouse · Tapa Dura

Libro Físico

S/ 129,79

S/ 259,58

Ahorras: S/ 129,79

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Envío normal

Origen: España (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 02 de Agosto y el Martes 13 de Agosto.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "story selling in the connected economy: build trust and retain customers for life (en Inglés)"

A quiet, but powerful revolution is underway. as the Internet and TV worlds converge; corporations are becoming increasingly interested in creating their own corporate TV networks. One of the biggest reasons for this push is the desire to communicate with customers, offer them helpful friendly advice and in so doing, build a relationship of trust. Unfortunately, TV content and corporate content are vastly different. Corporate content is usually dry and typically delivered by a single subject matter expert in a speech or training program. Conversely, TV content is based on story telling, entertaining and informative story packages and is based on a variety of messengers, including heroes, luminaries, and experts. Succeeding in this brave new world may be easier said than done. In order to thrive, corporations must learn three things: how to create content that focuses on what the audience wants to learn, not what you want to sell, how to use the right media and technology to leverage that content, and how to use it effectively in marketing programs. This book teaches corporate communicators how to do exactly that.