Name: Social Media in China (en Inglés)
Price: 463.70 PEN
Availability: InStock
Author: Kuang, Wenbo ; Jiang, Hang ; Zhang, Ying
ISBN: 9789811309137

portada Social Media in China (en Inglés)

Formato

Libro Físico

Autor

Traducido por

Editorial

Idioma

Inglés

N° páginas

293

Encuadernación

Tapa Dura

Dimensiones

21.0 x 14.8 x 1.9 cm

Peso

0.53 kg.

ISBN13

9789811309137

Categorías

Estudios sobre medios

Social Media in China (en Inglés)

Wenbo Kuang (Autor) · Ying Zhang (Traducido por) · Hang Jiang (Traducido por) · Palgrave MacMillan · Tapa Dura

Libro Nuevo

S/ 463,70

S/ 927,40

Ahorras: S/ 463,70

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 22 de Julio y el Miércoles 31 de Julio.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Social Media in China (en Inglés)"

Redefining the concept of new media in China, this cutting edge book discusses the impact of social media on Chinese public life. Examining its characteristics and the different forms of social media, such as internet and mobile phone media, weibo, wechat and micro-blogging, it considers how public opinion evolves through this media and its interaction with traditional media. It also offers a unique analysis of growing new media platforms, the challenges of government management and the impact of micro-blogging on journalism in China. Through quantitative research, the book also analyses new media user behavior in China, offering a 'butterfly effect' model for public opinion based on new media. It also shows the relevance of the sociological Matthew Effect and addresses issues such as the '20 million' phenomenon and the Internet Water army (Wangluo shuijun), groups of Internet ghost-writers paid to post specific content online. Finally, it scrutinizes the the issue of mass disturbance in new media in China, researching evolutionary mechanisms and academic models of mass disturbance through a series of case studies.Written by a leader in the field of Chinese new media, this book constitutes a valuable read to scholars of media and communications studies, and all those interested by the development and the increasing impact of new media in China.