Compartir
Social Customer Relationship Management: Fundamentals, Applications, Technologies (en Inglés)
Rainer Alt
(Autor)
·
Olaf Reinhold
(Autor)
·
Springer
· Tapa Dura
Social Customer Relationship Management: Fundamentals, Applications, Technologies (en Inglés) - Alt, Rainer ; Reinhold, Olaf
S/ 362,37
S/ 724,74
Ahorras: S/ 362,37
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Reino Unido
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Miércoles 10 de Julio y el
Martes 23 de Julio.
Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.
Reseña del libro "Social Customer Relationship Management: Fundamentals, Applications, Technologies (en Inglés)"
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
