Name: Seizing the Strategic Communication Initiative (en Inglés)
Price: 307.84 PEN
Availability: InStock
Author: Kramer, Keith A.
ISBN: 9781288318247

portada Seizing the Strategic Communication Initiative (en Inglés)

Formato

Libro Físico

Autor

Keith A. Kramer

Editorial

Biblioscholar

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

24.6 x 18.9 x 0.3 cm

Peso

0.12 kg.

ISBN13

9781288318247

Categorías

Educación

Seizing the Strategic Communication Initiative (en Inglés)

Keith A. Kramer (Autor) · Biblioscholar · Tapa Blanda

Libro Nuevo

S/ 307,84

S/ 513,07

Ahorras: S/ 205,23

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 15 de Julio y el Miércoles 24 de Julio.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Seizing the Strategic Communication Initiative (en Inglés)"

The United States military has conducted counterinsurgency campaigns against violent Islamic extremists for the last eight years and will continue to do so for the foreseeable future. However, communication-minded, technology-savvy, insurgencies have generally outperformed the military in strategic communication. The U.S. military generally conducts strategic communication in counterinsurgency operations from a culture of reticence that ensures that communication and information operations are ineffective and reactive in nature. Counterinsurgent forces should adopt a culture of engagement in order to seize the strategic communication initiative from the insurgent and increase operational effectiveness. Colombia provides a clear example of a counterinsurgent that has seized the strategic communication initiative from the FARC by successfully adopting a culture of engagement that is proactive, leader-driven, innovative, adaptive, and sustainable. Despite making significant progress in recent years in adapting to the operational environment and moving towards a culture of engagement, these changes are not yet holistic and have not allowed the military to seize the initiative in strategic communication.