Name: Recommend This!: Delivering Digital Experiences That People Want to Share (en Inglés)
Price: 91.41 PEN
Availability: InStock
Author: Thibeault, Jason ; Wadsworth, Kirby
ISBN: 9781118836699

portada Recommend This!: Delivering Digital Experiences That People Want to Share (en Inglés)

Formato

Libro Físico

Autor

Jason Thibeault

Kirby Wadsworth

Editorial

Wiley

Tema

Marketing, Sales

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Dura

Dimensiones

23.3 x 15.8 x 2.4 cm

Peso

0.45 kg.

ISBN

1118836693

ISBN13

9781118836699

Categorías

Gestión empresarial

Recommend This!: Delivering Digital Experiences That People Want to Share (en Inglés)

Jason Thibeault (Autor) · Kirby Wadsworth (Autor) · Wiley · Tapa Dura

Libro Físico

S/ 91,41

S/ 182,83

Ahorras: S/ 91,41

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 12 de Julio y el Viernes 26 de Julio.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Recommend This!: Delivering Digital Experiences That People Want to Share (en Inglés)"

A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want--or might want--when they first visit an online site. Then marketers must use strategies to capture the buyer's attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today's technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn't changed--relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business.