Name: Proceedings of the 2006 Northeastern Recreation Research Symposium (en Inglés)
Price: 140.40 PEN
Availability: InStock
Author: United States Department of Agriculture
ISBN: 9781508490920

portada Proceedings of the 2006 Northeastern Recreation Research Symposium (en Inglés)

Formato

Libro Físico

Editorial

Createspace Independent Publishing Platform

Autor

United States Department of Agriculture

Idioma

Inglés

N° páginas

626

Encuadernación

Tapa Blanda

Dimensiones

28.0 x 21.6 x 3.2 cm

Peso

1.43 kg.

ISBN13

9781508490920

Categorías

Bibliografias

Proceedings of the 2006 Northeastern Recreation Research Symposium (en Inglés)

United States Department Of Agriculture (Autor) · Createspace Independent Publishing Platform · Tapa Blanda

Libro Nuevo

S/ 140,40

S/ 280,80

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Proceedings of the 2006 Northeastern Recreation Research Symposium (en Inglés)"

Sport tourism events are used by destinations to enhance their image. The components of an event's brand image, however, have not been well studied. Keller (1993) suggested that brand image consists of brand associations featuring attributes, benefi ts, and attitudes toward the "product." Understanding these brand associations will help determine those elements that constitute a sport tourism event's image. This study aimed to measure a sport tourism event's brand image associations from the participants' perspective. The sport tourism event utilized in this research was an annual bicycling event in the state of Michigan. To explore the brand image associations bicyclists have about sport tourism events, two focus groups were used. The results revealed the image of a sport tourism event consists of mental imageries related to organization, environment, physical activity, socialization, fulfi llment and emotions. Implications for both event and destination marketers are discussed.