Name: Presidential Communication and Character: White House News Management From Clinton and Cable to Twitter and Trump (en Inglés)
Price: 185.51 PEN
Availability: InStock
Author: Stephen J. Farnsworth
ISBN: 9781138212237

portada Presidential Communication and Character: White House News Management From Clinton and Cable to Twitter and Trump (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Stephen J. Farnsworth

Categoría

Libros de Textos

Año

2018

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

ISBN13

9781138212237

N° edición

Presidential Communication and Character: White House News Management From Clinton and Cable to Twitter and Trump (en Inglés)

Stephen J. Farnsworth (Autor) · Routledge · Tapa Blanda

Libro Nuevo

S/ 185,51

S/ 309,19

Ahorras: S/ 123,67

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Presidential Communication and Character: White House News Management From Clinton and Cable to Twitter and Trump (en Inglés)"

This book traces the evolution of White House news management during America's changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media's amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the "power to persuade," and that task remains a steep challenge. More than ever, presidential character matters, and the media presidents now employ report on the messenger as much as the message. The book also looks at the media strategies of candidates during the 2016 presidential campaign, puts presidential media use in global context, and covers the early phase of the Trump administration, the first true Twitter presidency.