Compartir
Naked Marketing: A journey to the future of marketing
J. Christian Andersen
(Autor)
·
Books on Demand
· Tapa Blanda
Naked Marketing: A journey to the future of marketing - Andersen, J. Christian
Sin Stock
Te enviaremos un correo cuando el libro vuelva a estar disponible
Reseña del libro "Naked Marketing: A journey to the future of marketing"
Traditional marketing is dying. It's getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring. In the old days, companies broadcast their message to their customers through slick ads and sales people. But consumers got tired of listening. Now the customers are talking. They're talking to each other, their friends, colleagues, and family members. Unless you give them something worth talking about, they won't be talking about you or your product. Companies - and their marketing programs - are no longer opaque. They have become naked. In this book you will explore how you need to redefine your marketing if you want to connect with your customers. Part travelogue, part extended essay, this book is the perfect guide on how to navigating in a naked world.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.