Libro Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Acad De Rossi, Patricia ; Krey, Nina

portada Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (Ams) World Marketing Con

Formato

Libro Físico

Editorial

Springer

Autor

Rossi, Patricia ; Krey, Nina

Idioma

Inglés

N° páginas

322

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.6 x 2.1 cm

Peso

0.67 kg.

ISBN13

9783319687490

Categorías

Economía conductista
Comercio electrónico
Investigación de mercado
Finanzas e inversiones en línea

Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (Ams) World Marketing Con

Rossi, Patricia ; Krey, Nina (Autor) · Springer · Tapa Dura

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Reseña del libro "Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (Ams) World Marketing Con"

Examines marketing transformation in the global economyExplores the current state of the marketing field and where it is goingFeatures contributions from marketing researchers and practitioners from around the worldPresents the full proceedings of the 20th Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC)