Name: Marketing Research for Non-Profit, Community and Creative Organizations (en Inglés)
Price: 604.02 PEN
Availability: InStock
Author: Bonita Kolb
ISBN: 9781138147959

portada Marketing Research for Non-Profit, Community and Creative Organizations (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Bonita Kolb

Idioma

Inglés

N° páginas

286

Encuadernación

Tapa Dura

ISBN13

9781138147959

N° edición

Marketing Research for Non-Profit, Community and Creative Organizations (en Inglés)

Bonita Kolb (Autor) · Routledge · Tapa Dura

Libro Físico

S/ 604,02

S/ 1.208,04

Ahorras: S/ 604,02

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing Research for Non-Profit, Community and Creative Organizations (en Inglés)"

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.