Name: Marketing Excellence 3: Award-Winning Companies Reveal the Secrets of Their Success (en Inglés)
Price: 261.34 PEN
Availability: InStock
Author: Hugh Burkitt
ISBN: 9780749473785

portada Marketing Excellence 3: Award-Winning Companies Reveal the Secrets of Their Success (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Hugh Burkitt

Año

2014

Idioma

Inglés

N° páginas

276

Encuadernación

Tapa Dura

ISBN13

9780749473785

Categorías

Marketing Excellence 3: Award-Winning Companies Reveal the Secrets of Their Success (en Inglés)

Hugh Burkitt (Autor) · Kogan Page · Tapa Dura

Libro Físico

S/ 261,34

S/ 435,56

Ahorras: S/ 174,22

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 19 de Julio y el Martes 30 de Julio.

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Reseña del libro "Marketing Excellence 3: Award-Winning Companies Reveal the Secrets of Their Success (en Inglés)"

Each year, The Marketing Society, an international senior marketing network based in the UK, holds its Excellence Awards. This book presents 34 case studies of recent winning campaigns in twelve categories (2011-2014) from companies including McDonalds, Mercedes, and Unilever. Although each case encompasses examples of different marketing techniques, all share great strategic thinking, creativity, and execution. The chapters are introduced by a leading marketing director who has previously judged the awards and offers thought provoking answers to questions such as "What are the key principles that lie behind effective communication?", "What makes a new brand stand out and succeed?", and "How do companies keep customers loyal?"