Compartir
Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016 (en Inglés)
Laura Schmiedl
(Autor)
·
Grin Verlag
· Tapa Blanda
Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016 (en Inglés) - Schmiedl, Laura
S/ 199,14
S/ 331,90
Ahorras: S/ 132,76
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 15 de Julio y el
Miércoles 24 de Julio.
Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.
Reseña del libro "Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016 (en Inglés)"
Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,8, Anglia Ruskin University, language: English, abstract: This report will introduce the brand Evian and its marketing communications operations in the United Kingdom. Moreover, a marketing audit containing Evian's main competitors as well as a PEST and SWOT analysis will be conducted. Thereafter, an integrated marketing communications plan for the period from July 2015 to June 2016 will be presented. A comparison of Evian's advertising in the UK and Germany will follow the plan. Evian is a natural mineral water distributed in the United Kingdom by Danone Waters Ltd and sold in overall 143 countries. Danone is a multinational consumer goods company divided into four divisions - waters, baby and medical nutrition as well as fresh dairy products (MarketLine Industry Profile, 2014). Besides marketing international brands like Evian, Danone's water division also offers products under local brands like Fontvella in Spain (MarketLine Industry Profile, 2014). During the financial year 2014, Danone had sales of 21,114 million with its water division accounting for 4,186 million (Danone, 2015b).
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.