Name: Magazine Editing: In Print and Online (en Inglés)
Price: 201.69 PEN
Availability: InStock
Author: John Morrish
ISBN: 9780415608350

portada Magazine Editing: In Print and Online (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

John Morrish

Año

2011

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Blanda

ISBN13

9780415608350

N° edición

Categorías

Periodismo
Noticias y periodismo

Magazine Editing: In Print and Online (en Inglés)

John Morrish (Autor) · Routledge · Tapa Blanda

Libro Físico

S/ 201,69

S/ 403,39

Ahorras: S/ 201,69

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Magazine Editing: In Print and Online (en Inglés)"

Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication. Magazine Editing offers practical guidance on: how to create an editorial strategy how to lead and manage an editorial team researching a market and finding new readers dealing with budgets and finance working with designers and production staff legal, technological and ethical dilemmas online distribution, social media and search engine optimisation managing information overload how to become an editor.