Name: Innovation in Pricing: Contemporary Theories and Best Practices (en Inglés)
Price: 281.27 PEN
Availability: InStock
Author: Hinterhuber, Andreas ; Liozu, Stephan
ISBN: 9781138738270

portada Innovation in Pricing: Contemporary Theories and Best Practices (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Hinterhuber, Andreas ; Liozu, Stephan

Idioma

Inglés

N° páginas

406

Encuadernación

Tapa Blanda

Dimensiones

22.6 x 15.0 x 2.8 cm

Peso

0.57 kg.

ISBN13

9781138738270

N° edición

0002

Categorías

Marketing

Innovation in Pricing: Contemporary Theories and Best Practices (en Inglés)

Hinterhuber, Andreas ; Liozu, Stephan (Autor) · Routledge · Tapa Blanda

Libro Físico

S/ 281,27

S/ 562,55

Ahorras: S/ 281,27

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Reseña del libro "Innovation in Pricing: Contemporary Theories and Best Practices (en Inglés)"

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through cutting-edge academic research and best practice case studies from leading academics, business practitioners and consultants in pricing. The second edition has been fully revised and updated according to the latest developments in pricing, with: revisions to all chapters new chapters, including a chapter on business model and pricing model innovation a new introduction that makes explicit just what strategic pricing can do for your organization. This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.