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If Packaging Could Talk: unwrap the untapped value in your packaging for lasting brand success
Keran Turakhia
(Autor)
·
Rethink Press
· Tapa Blanda
If Packaging Could Talk: unwrap the untapped value in your packaging for lasting brand success - Turakhia, Keran
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Reseña del libro "If Packaging Could Talk: unwrap the untapped value in your packaging for lasting brand success"
DISCOVER THE HIDDEN VALUE IN YOUR PACKAGINGPackaging contains massive untapped value and it's time for FMCG brands to think outside the box.The 'internet of things', 'big data' and 'the cloud' are all subjects talked about a great deal: how does a simple consumer packaged brand translate tangible value from these powerful toolsRead this book to gain real-life insights that demonstrate how packaging, rather than being a cost, can contribute much more to help your brand survive and thrive in today's competitive marketplaceIn this book book you will discover Keran Turakhia's foolproof methodology for influencing consumers to: React to a pack, Read the pack, Respond to the pack message, Return to the pack, Remember the pack and Recommend the brand and its packaging
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