Name: Hyperconsumption: Corporate Marketing vs. The Planet (en Inglés)
Price: 461.66 PEN
Availability: InStock
Author: Gerard Hastings
ISBN: 9781032214702

portada Hyperconsumption: Corporate Marketing vs. The Planet (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Gerard Hastings

Idioma

Inglés

N° páginas

138

Encuadernación

Tapa Dura

ISBN13

9781032214702

N° edición

Hyperconsumption: Corporate Marketing vs. The Planet (en Inglés)

Gerard Hastings (Autor) · Routledge · Tapa Dura

Libro Nuevo

S/ 461,66

S/ 923,31

Ahorras: S/ 461,66

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Hyperconsumption: Corporate Marketing vs. The Planet (en Inglés)"

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers. Professionals and students in the business, marketing, public health, environmental and political sectors - as well as concerned citizens who know that business as usual is not an option - will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.