Reseña del libro "How to Sell This Pen: Marketing of the Salesman (en Inglés)"
This book will teach you to sell this pen and anything else that can be sold using the science of selling. You know who else uses this science: sales people, con artists and illusionists. And they are good in what they do.Today we over glorify Marketing, and with good reason, Marketing has shown results. We couldn’t have today’s economy without Marketing. But today Marketing is rocket science, there are so many things involved in a simple market campaign that it became hard for the average Joe to be in charge of the marketing for his own company. You need to have a brand, you need to position your brand, you need to have a great marketing mix, you need to do some segmentation to reach product-market fit, you need great distribution channels, you must not forget social media, be sure to do some influencer marketing, and maybe do some product placement. Marketing is huge.But what about sales?In case you didn’t know, sales and marketing are different things. For starters sales is not rocket science.Sales people do one thing, they sell a product or service. They have been doing that for millennia. Even before there was marketing, there were sales people, selling bread, selling eggs, selling whatever they could sell at the time.This book will teach you the science of selling. At the end of the book you will have the answer to how to sell this pen and you will be a more confident seller. You will also be able to use sales techniques in your marketing efforts, like to sell a book, an online subscription or to sell online.This is not your average book about sales techniques. After reading this book you will not be mimicking a sales person, you will be a sales person. You will know what it takes to prepare a sales pitch and to face an unsuspecting passer by that needs something like a pen, or a new computer, or a new bluetooth speaker.
