Name: Handbook of Research on Narrative Advertising (en Inglés)
Price: 1338.37 PEN
Availability: InStock
Author: Yilmaz, Recep
ISBN: 9781522597902

portada Handbook of Research on Narrative Advertising (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Yilmaz, Recep

Idioma

Inglés

N° páginas

360

Encuadernación

Tapa Dura

Dimensiones

27.9 x 21.6 x 2.5 cm

Peso

1.31 kg.

ISBN13

9781522597902

Categorías

Publicidad
Relaciones públicas

Handbook of Research on Narrative Advertising (en Inglés)

Yilmaz, Recep (Autor) · Business Science Reference · Tapa Dura

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Reseña del libro "Handbook of Research on Narrative Advertising (en Inglés)"

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.