Name: Guide to Effective Retail Merchandise Management (en Inglés)
Price: 85.06 PEN
Availability: InStock
Author: Liraz, Meir
ISBN: 9781548373436

portada Guide to Effective Retail Merchandise Management (en Inglés)

Formato

Libro Físico

Autor

Meir Liraz

Editorial

Createspace Independent Publishing Platform

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.2 cm

Peso

0.07 kg.

ISBN13

9781548373436

Categorías

Autónomos y pequeñas empresas

Guide to Effective Retail Merchandise Management (en Inglés)

Meir Liraz (Autor) · Createspace Independent Publishing Platform · Tapa Blanda

Libro Físico

S/ 85,06

S/ 141,77

Ahorras: S/ 56,71

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Guide to Effective Retail Merchandise Management (en Inglés)"

This guide covers retail merchandise management which involves: * What merchandise to carry in stock * How much to buy and stock of each item * How much selling space to give each item * What price to charge for each item * How to display, advertise and promote each item Merchandise management is sometimes mistaken with merchandising. Merchandising refers to good in-store display and promotion of merchandise. Merchandise management, as described above, is much more, as will be seen in the discussion to follow in this guide. Here are some of the topics discussed: Selection of merchandise Gross profit Profit per square foot Allocation of space based on profit per square foot Gross profit on investment Stockturn Implementing a merchandise improvement program Gradual replacement of undesirable merchandise Checklist for improving the merchandise mix in your store Retail pricing, sales and markdowns Retail advertising and promotion ...and much more. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under - not because they weren't talented or smart enough - but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.