Compartir
Genre Variation in Business Letters: Second Printing (en Inglés)
Gotti, Maurizio ; Gillaerts, Paul ; Gotti, Maurizio (Autor)
·
Peter Lang Group Ag, International Academic P
· Tapa Blanda
Genre Variation in Business Letters: Second Printing (en Inglés) - Gotti, Maurizio ; Gillaerts, Paul ; Gotti, Maurizio
S/ 708,63
S/ 1.417,27
Ahorras: S/ 708,63
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Viernes 26 de Julio y el
Martes 06 de Agosto.
Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.
Reseña del libro "Genre Variation in Business Letters: Second Printing (en Inglés)"
The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form. Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.
