Name: electronic fan relationship management (en Inglés)
Price: 88.92 PEN
Availability: InStock
Author: Goldwasser, Bob
ISBN: 9781419669576

portada electronic fan relationship management (en Inglés)

Formato

Libro Físico

Autor

Bob Goldwasser

Editorial

Booksurge Publishing

Año

2007

Idioma

Inglés

N° páginas

202

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.1 cm

Peso

0.29 kg.

ISBN

1419669575

ISBN13

9781419669576

Categorías

Marketing

electronic fan relationship management (en Inglés)

Bob Goldwasser (Autor) · Booksurge Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 12 de Julio y el Martes 23 de Julio.

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Reseña del libro "electronic fan relationship management (en Inglés)"

Most forward thinking organizations today realize the value of a customer relationship management program to achieve increases in revenue, profitability and customer satisfaction, and today the Internet can provide that avenue to develop and strengthen their customer relationships. Professional sports teams have not yet taken advantage of the capabilities of the Internet to manage their customer/fan relationships, and this research will demonstrate how a professional sports team can successfully use the Internet to manage and develop their fan relationships. By developing an electronic Fan Relationship Management (e-FRM) program, a professional sports team can develop long term relationships with its fans around the globe. In this eye-opening book, Dr. Bob Goldwasser establishes that a strong e-FRM program must include a team web site full of interactive features, an email and text messaging fan outreach program and in-game enhancements using the Internet, and if implemented Dr. Goldwasser demonstrates that fans are more likely to visit a team web site and more likely to attend future games. An aggressive e-FRM program will engage avid sports fans and will entertain the occasional fan. Dr. Goldwasser challenges every professional sports team to use the Internet to increase fan retention and loyalty and to enhance the fan's game experiences, thus building long term relationships with their fans which will positively impact the team's profitabilty.