Name: Digital Marketing and Its Impact on Consumer Buying Behavior (en Inglés)
Price: 333.81 PEN
Availability: InStock
Author: Thapa, Gopal ; Karki, Rupa
ISBN: 9786206161721

portada Digital Marketing and Its Impact on Consumer Buying Behavior (en Inglés)

Formato

Libro Físico

Autor

Gopal Thapa

Rupa Karki

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

108

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.7 cm

Peso

0.17 kg.

ISBN13

9786206161721

Categorías

Control de calidad y gestión de la productividad

Digital Marketing and Its Impact on Consumer Buying Behavior (en Inglés)

Gopal Thapa (Autor) · Rupa Karki (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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S/ 333,81

S/ 667,62

Ahorras: S/ 333,81

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Digital Marketing and Its Impact on Consumer Buying Behavior (en Inglés)"

The advent of digital marketing brings a new way of promoting products and/or services which associates the marketers and consumers on virtual platforms. Businesses see enormous opportunities and are eager to fit into the trend with the popularity of digital marketing. Digital marketing is marketing that uses different digital marketing platforms such as search engine marketing, content marketing, social media marketing and so on in order to promote products or services. Digital marketing is a relatively new field of study in Nepal. It is a survey based research study. A survey was conducted to find out the impact of different variables used in research (search engine marketing, content marketing, social media marketing and e-mail marketing) on consumer buying behavior. The research was conducted in Kathmandu Valley. It was found that search engine marketing, social media marketing and affiliate marketing have significant and positive relationships with consumer buying behavior. Similarly, content marketing and e-mail marketing have least relationship with consumer buying behavior.