Name: Crisis Communications: A Casebook Approach (Routledge Communication Series) (en Inglés)
Price: 313.52 PEN
Availability: InStock
Author: Fearn-Banks Kathleen,Kawamoto Kevin
ISBN: 9780367894450

portada Crisis Communications: A Casebook Approach (Routledge Communication Series) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Fearn-Banks Kathleen,Kawamoto Kevin

Idioma

Inglés

N° páginas

400

Encuadernación

Tapa Blanda

ISBN13

9780367894450

N° edición

Crisis Communications: A Casebook Approach (Routledge Communication Series) (en Inglés)

Fearn-Banks Kathleen,Kawamoto Kevin (Autor) · Routledge · Tapa Blanda

Libro Nuevo

S/ 313,52

S/ 627,04

Ahorras: S/ 313,52

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Reseña del libro "Crisis Communications: A Casebook Approach (Routledge Communication Series) (en Inglés)"

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals' crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis. This edition continues its strength as a student-friendly text that demonstrates how to craft, target, and deliver messages during crises in order to mitigate further controversy and distress. Classic cases lay the foundation, while contemporary cases shed light on cutting-edge practices in use today. Many cases from previous editions have been updated and new cases added, including the COVID-19 crisis and US vaccination campaign; Starbucks and racial discrimination at a Philadelphia branch; Will Smith and the Academiy Awards slap; Gander, Newfoundland's role in supporting stranded tourists after the Sept. 11th attacks; and a look at how schools can prepare communication responses to school shootings. Each case pays particular attention to the actual and ideal use of social media in the crisis and there is a new section on the important issues of misinformation and disinformation. Crisis Communications, 6th Edition is intended for courses in crisis communication, crisis management, disaster response, corporate communications, and public relations. Student and instructor online support materials feature selected previous editions' case studies no longer in this edition as well as an Instructor's Manual with suggested activities, discussion questions, and sample quizzes: www.routledge.com/9780367894450.