Name: Corporate Communications in Restructuring Phases: Successfully Shaping Change With Strategic Communication (en Inglés)
Price: 364.37 PEN
Availability: InStock
Author: Gartner Ulrich
ISBN: 9783658346256

portada Corporate Communications in Restructuring Phases: Successfully Shaping Change With Strategic Communication (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Gartner Ulrich

Idioma

Inglés

N° páginas

157

Encuadernación

Tapa Blanda

ISBN13

9783658346256

N° edición

Corporate Communications in Restructuring Phases: Successfully Shaping Change With Strategic Communication (en Inglés)

Gartner Ulrich (Autor) · Springer · Tapa Blanda

Libro Nuevo

S/ 364,37

S/ 728,75

Ahorras: S/ 364,37

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Reseña del libro "Corporate Communications in Restructuring Phases: Successfully Shaping Change With Strategic Communication (en Inglés)"

This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.