Name: Consumer Economic Wellbeing (International Series on Consumer Science) (en Inglés)
Price: 454.62 PEN
Availability: InStock
Author: Jing Jian Xiao
ISBN: 9781493967445

portada Consumer Economic Wellbeing (International Series on Consumer Science) (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Jing Jian Xiao

Año

2016

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

ISBN13

9781493967445

N° edición

Categorías

Sociedad y cultura general
Las políticas del gobierno central

Consumer Economic Wellbeing (International Series on Consumer Science) (en Inglés)

Jing Jian Xiao (Autor) · Springer · Tapa Blanda

Libro Nuevo

S/ 454,62

S/ 757,70

Ahorras: S/ 303,08

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 17 de Julio y el Viernes 26 de Julio.

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Reseña del libro "Consumer Economic Wellbeing (International Series on Consumer Science) (en Inglés)"

This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending, saving, and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition, the author presents effective ways consumers can be encouraged to navigate key economic environments such as the media, advertising, and the internet, and to change negative financial behaviors. Among the featured topics: Historical perspective on consumer economic wellbeing. Consumer financial capability and economic wellbeing. The role of government in promoting consumer economic wellbeing. Corporate social responsibility. Theories of online shopping and e-banking. Desirable and undesirable consumption behavior. Consumer Economic Wellbeing clarifies issues and provides insights for researchers in the fields of consumer psychology and economics, psychologists and mental health professionals, and policy analysts. It is also useful as a text for college courses in related subjects.