Name: Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli (en Inglés)
Price: 170.62 PEN
Availability: InStock
Author: Kumar, Ravi
ISBN: 9783656988588

portada Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli (en Inglés)

Formato

Libro Físico

Autor

Ravi Kumar

Editorial

Grin Verlag

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

25.4 x 17.8 x 0.1 cm

Peso

0.05 kg.

ISBN13

9783656988588

Categorías

Marketing

Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli (en Inglés)

Ravi Kumar (Autor) · Grin Verlag · Tapa Blanda

Libro Físico

S/ 170,62

S/ 341,24

Ahorras: S/ 170,62

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 29 de Julio y el Miércoles 07 de Agosto.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli (en Inglés)"

Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 10, Lancaster University, course: Consumer Behaviour, language: English, abstract: This text gives an overview on consumer behavior and the subsequent marketing strategies that can be developed. We can say that consumer behavior plays an important role in the field of choosing, buying, and using the product. There are many definitions of consumer behavior. As given in a book published by sage publication "Consumer behavior is the activities people undertake when obtaining, consuming and disposing of products and services (Blackwell et al., 2001)". This definition is widely used mostly everywhere. Consumer behavior doesn't mean that it's just about how consumer behavior while buying a product or services its more about the steps that consumer and his/her mind will go through before purchasing any product, the psychological factors plays a vital in the selection of the steps and the product or services that can include, the attitude and the thought process of the consumer getting effected by his background where is he/she is coming from, the environment around the consumer also affects the decision making power.