Name: Connected By Design: Seven Principles For Business Transformation Through Functional Integration (en Inglés)
Price: 75.73 PEN
Availability: InStock
Author: Stutzman, Chris ; Wacksman, Barry
ISBN: 9781118858202

portada Connected By Design: Seven Principles For Business Transformation Through Functional Integration (en Inglés)

Formato

Libro Físico

Autor

Chris Stutzman

Barry Wacksman

Editorial

Jossey-Bass

Tema

Us Pfeiffer

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

Dimensiones

23.5 x 16.0 x 2.4 cm

Peso

0.44 kg.

ISBN

1118858204

ISBN13

9781118858202

Categorías

Estrategia empresarial

Connected By Design: Seven Principles For Business Transformation Through Functional Integration (en Inglés)

Chris Stutzman (Autor) · Barry Wacksman (Autor) · Jossey-Bass · Tapa Dura

Libro Físico

S/ 75,73

S/ 151,45

Ahorras: S/ 75,73

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 09 de Agosto y el Martes 20 de Agosto.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Connected By Design: Seven Principles For Business Transformation Through Functional Integration (en Inglés)"

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies--including Amazon, Apple and Google--have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.