Reseña del libro "Click Into Lead: Strategies for Internet Lead Generation (en Inglés)"
Internet lead generation is broken. Regardless if they are Mortgage, Financial Services, Legal, Automotive, Direct to Consumer, B2B, Insurance, Home Services, Education, Payday or Gambling, businesses struggle to buy, or generate quality opportunities for their sales force. Not surprisingly, the cost and complexity of driving traffic that converts into responsive internet leads has exploded in recent years into an all time high To make signal from the noise and provide a competitive edge, businesses need to have a true 10,000 foot view of all available internet lead generation strategies. Click Into Lead aims to be the executive or owner's road map to cost-effective, highly targeted internet traffic. 12 high level strategies are outlined, actual battle-tested tactics of the author's 9 year internet direct response advertising background. A bewildering array of marketing and advertising channels exist today on the internet including social, SEO, SEM, PPC, video, email, affiliate marketing, display advertising, and retargeting- but which is best and most right for your individual situation? A factual, executive overview weighs the pros and cons of each marketing or advertising channel...then ties them together in a powerful yet simple way.
