Name: Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire) (en Inglés)
Price: 84.69 PEN
Availability: InStock
Author: Nahai, Nathalie
ISBN: 9781398602212

Formato

Libro Físico

Autor

Nathalie Nahai

Editorial

Kogan Page

Año

2021

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 1.8 cm

Peso

0.31 kg.

ISBN13

9781398602212

N° edición

Categorías

Liderazgo y motivación empresarial
Marketing
La oficina y el lugar de trabajo

Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire) (en Inglés)

Nathalie Nahai (Autor) · Kogan Page · Tapa Blanda

Libro Físico

S/ 84,69

S/ 169,38

Ahorras: S/ 84,69

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Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 19 de Agosto y el Lunes 02 de Septiembre.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire) (en Inglés)"

It ALL feels pretty overwhelming right now. From the looming economic downturn, to racial and societal tensions threatening to boil over; people are feeling uncertain, overwhelmed and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? In Business Unusual, leading web psychologist Nathalie Nahai details how your customers and your people demand more than business as usual. This book details the psychology behind how we feel about businesses, their communications and their leaders in an often digital-first world. From understanding new consumer behaviour online, as well as new expectations from people including your team, this book will allow you to build a resilient business that is built on trust, an engaged and fulfilled workforce, and contextually relevant and sensitive communications and branding. Business Unusual details the trailblazers that are meeting the new expectations of business. With case studies of companies that connect with people and avoid the lure of woke-washing, learn how to develop a futureproof brand that people believe in, both in and out of the organization.