Name: Business Discourse (Research and Practice in Applied Linguistics) (en Inglés)
Price: 499.87 PEN
Availability: InStock
Author: Francesca Bargiela-Chiappini; Catherine Nickerson; Brigitte Planken
ISBN: 9781137024923

portada Business Discourse (Research and Practice in Applied Linguistics) (en Inglés)

Formato

Libro Físico

Editorial

Aiaa

Autor

Francesca Bargiela-Chiappini; Catherine Nickerson; Brigitte Planken

Año

2013

Idioma

Inglés

N° páginas

359

Encuadernación

Tapa Blanda

ISBN13

9781137024923

N° edición

Categorías

Comunicación y presentación empresarial

Business Discourse (Research and Practice in Applied Linguistics) (en Inglés)

Francesca Bargiela-Chiappini; Catherine Nickerson; Brigitte Planken (Autor) · Aiaa · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Business Discourse (Research and Practice in Applied Linguistics) (en Inglés)"

This book will enable students, researchers and practitioners with some background in applied linguistics and/or (business) communication to engage with most of the issues raised by the multidisciplinary field of business discourse. To applied linguists new to business communication, and to researchers with a business background and with an interest in language and communication, this book offers accessible, varied and well-documented material inspired by practice-shaping research in business contexts. The latest developments in research methodology are discussed through problem-solving case-studies; issues emerging from the field such as the role of new technology and of globalisation, are showcased to stimulate research projects that reflect the multicultural and multimedial reality of the corporate world. Readers are encouraged to adopt a reflexive, and where possible, multi-disciplinary and collaborative mode of action that is one of the strengths of business discourse research in practice. The book also illustrates the benefits of sustained dialogue and field-led applications across allied disciplines.