Name: Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (en Inglés)
Price: 1021.65 PEN
Availability: InStock
Author: Khosrow-Pour, D. B. a. Mehdi
ISBN: 9781522594017

portada Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Khosrow-Pour, D. B. a. Mehdi

Idioma

Inglés

N° páginas

364

Encuadernación

Tapa Blanda

Dimensiones

27.9 x 21.6 x 1.9 cm

Peso

0.84 kg.

ISBN13

9781522594017

Categorías

Globalización
Marketing

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (en Inglés)

Khosrow-Pour, D. B. A. Mehdi (Autor) · Business Science Reference · Tapa Blanda

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Reseña del libro "Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (en Inglés)"

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.