Name: Brand and Talent (en Inglés)
Price: 232.13 PEN
Availability: InStock
Author: Keohane, Kevin
ISBN: 9780749469252

Formato

Libro Físico

Autor

Kevin Keohane

Editorial

Kogan Page

Año

2014

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.3 cm

Peso

0.34 kg.

ISBN13

9780749469252

N° edición

Categorías

Recursos humanos
Comunicación y presentación empresarial
Marketing

Brand and Talent (en Inglés)

Kevin Keohane (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Brand and Talent (en Inglés)"

Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out. In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called "employer brands", which can often cause damage to or dilute an organization's reputation as an enterprise is dependent upon your reputation as an employer - and vice versa. In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.