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Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, and How to Stop It (en Inglés)
John Pellinghelli
(Autor)
·
Ryan Markman
(Autor)
·
Kevin Simonson
(Autor)
·
Independently Published
· Tapa Blanda
Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, and How to Stop It (en Inglés) - Pellinghelli, John ; Markman, Ryan ; Simonson, Kevin
S/ 71,03
S/ 142,06
Ahorras: S/ 71,03
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Origen: Estados Unidos
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Reseña del libro "Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, and How to Stop It (en Inglés)"
Something is broken in the digital marketing world. We're seeing toxic agency-client relationships in which unethical, unprofessional and unacceptable business practices end up wasting millions of company dollars and driving marketing departments crazy. That's why we've coined a term for it. Badvertising. As digital marketing veterans (and the performance marketing agency behind some of the most successful direct to consumer brands in the world) we wrote this book to shine a light on what's happening and why it's wrong. But more importantly, we wrote this book to help educate all parties involved: CEOs, CMOs, CFOs, brands of all sizes, marketing agencies, ad tech companies, private equity and venture capital firms, consultants, customers, and anyone else who is part of the digital marketing ecosystem.If you're like us, if you have even the smallest desire to create greater clarity and trust; to establish higher standards of accountability for digital brands; to promote transparent business practices in the digital marketing world: you've come to the right place.
