Name: Attracting Attention: Promotion and Marketing for Tourism Attractions (en Inglés)
Price: 488.59 PEN
Availability: InStock
Author: Stein, Andi
ISBN: 9781433124150

portada Attracting Attention: Promotion and Marketing for Tourism Attractions (en Inglés)

Formato

Libro Físico

Autor

Andi Stein

Editorial

Peter Lang Inc., International Academic Publi

Año

2015

Idioma

Inglés

N° páginas

198

Encuadernación

Tapa Dura

Dimensiones

25.4 x 17.8 x 1.8 cm

Peso

0.52 kg.

ISBN13

9781433124150

Categorías

Marketing
Transporte: interés general
Viajes y vacaciones

Attracting Attention: Promotion and Marketing for Tourism Attractions (en Inglés)

Andi Stein (Autor) · Peter Lang Inc., International Academic Publi · Tapa Dura

Libro Físico

S/ 488,59

S/ 977,18

Ahorras: S/ 488,59

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 17 de Julio y el Miércoles 31 de Julio.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Attracting Attention: Promotion and Marketing for Tourism Attractions (en Inglés)"

From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.