Name: A Practical Guide to Managing Tourist Experiences (en Inglés)
Price: 557.77 PEN
Availability: InStock
Author: Isabelle Frochot
ISBN: 9780367894467

portada A Practical Guide to Managing Tourist Experiences (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Isabelle Frochot

Idioma

Inglés

N° páginas

204

Encuadernación

Tapa Dura

ISBN13

9780367894467

N° edición

A Practical Guide to Managing Tourist Experiences (en Inglés)

Isabelle Frochot (Autor) · Routledge · Tapa Dura

Libro Nuevo

S/ 557,77

S/ 929,61

Ahorras: S/ 371,84

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 19 de Julio y el Miércoles 31 de Julio.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "A Practical Guide to Managing Tourist Experiences (en Inglés)"

This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience.Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist's need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. Subsequent chapters look at the impact of experiences; consider trends in tourism experience such as wellness, sustainability, authenticity and fantasy; and provide experience design models. The final chapter offers a unique ten-step approach to designing impactful and memorable tourist experiences. Highly practical and engaging, this book is packed full of case studies and examples, from forest bathing in Finland to truffle hunting in Italy, as well as tools and exercises to guide the design process.This book offers students a full understanding of how the experience is lived from the tourist perspective, how tourism providers can manage that process and how to develop successful experimental marketing interventions. This is essential reading for all tourism students and future tourism managers.