Compartir
Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (en Inglés)
Dos Santos, Manuel Alonso (Autor)
·
Business Science Reference
· Tapa Dura
Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (en Inglés) - Dos Santos, Manuel Alonso
S/ 1.009,39
S/ 2.018,77
Ahorras: S/ 1.009,39
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Jueves 11 de Julio y el
Lunes 22 de Julio.
Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.
Reseña del libro "Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (en Inglés)"
As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.